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Case lawCBDT Circulars & Instructions › Statutory position — s.165 of the Finance Act, 2016: the six per cent equalisation levy on online advertisement, the one lakh rupee threshold, the three exclusions, and the 1 April 2025 cut-off
CBDT Circulars & InstructionsCuts both wayss.165s.165(1)s.165(2)s.165(3)s.164s.165As.166s.163s.40(a)(ib)s.10(50)

Statutory position — s.165 of the Finance Act, 2016: the six per cent equalisation levy on online advertisement, the one lakh rupee threshold, the three exclusions, and the 1 April 2025 cut-off

My client paid a foreign platform for online advertising. Was it required to withhold six per cent equalisation levy, what was the threshold below which it was not, and from when did that levy stop?

My client paid a foreign platform for online advertising. Was it required to withhold six per cent equalisation levy, what was the threshold below which it was not, and from when did that levy stop?

The six per cent levy is charged by section 165 of the Finance Act, 2016 — it is not in the Income-tax Act, and a reader who looks for it there will not find it. It is charged on the amount of consideration for any specified service received or receivable by a NON-RESIDENT from (i) a person resident in India carrying on business or profession, or (ii) a non-resident having a permanent establishment in India. It is not charged in three cases: where the non-resident providing the service has a permanent establishment in India and the service is effectively connected with it; where the aggregate consideration for specified service received or receivable in a previous year by that non-resident from that payer does not exceed ONE LAKH RUPEES; and where the payment is not for the purposes of carrying on business or profession. Sub-section (3) ends the charge: it does not apply to any consideration for any specified service received or receivable by a person on or after 1 April 2025.

Decided by the CBDT Circulars & Instructions (Not applicable — statutory text) on 2016-06-01, reported as Section 165 of the Finance Act, 2016, reproduced in full, including sub-section (3), by the High Court of Judicature at Madras at paragraph 9 of its order dated 1 June 2026 in W.P. No. 6176 of 2022 (neutral citation 2026:MHC:1822); sub-section (3) re-read through an independent fragment query on the same document; the cross-reference to section 165 in section 165A(2)(ii) read on incometaxindia.gov.in/w/section-165a (Year: 2016). It bears on section 165, section 165(1), section 165(2), section 165(3), section 164, section 165A, section 166, section 163, section 40(a)(ib), section 10(50) of the Income Tax Act 1961, in How Tax Law Is Read and Assessment & Scrutiny matters.

Still good law. The text stated is the section in its final form, taken from a judgment delivered after the charge had ceased, so no later amendment can have escaped it up to 1 June 2026. The charge itself is spent for consideration received or receivable on or after 1 April 2025 but continues to govern every earlier period. What I did not do: I could not read section 164 on any government source and so cannot confirm that the definition of 'specified service' quoted here is complete or that no service was notified under the concluding words of that definition; a notification adding a service would widen the charge for earlier years and I did not search for one. I did not verify from a government source which Finance Act inserted sub-section (3).

Why it matters

The one lakh threshold is per payer, per non-resident, per previous year, and is drawn by reference to the consideration received or receivable by the non-resident from that payer — not by reference to the payer's total advertising spend and not by reference to a single invoice. That is how most disputes about the six per cent levy start. The third exclusion, in section 165(2)(c), is the one most often overlooked: a payment for online advertisement that is not for the purposes of carrying out business or profession is outside the charge altogether, which is why the levy never reached individuals advertising privately. The permanent-establishment exclusion in section 165(2)(a) matters because it is the point at which the levy and the ordinary income-tax charge are kept apart: if the non-resident has an Indian permanent establishment with which the service is effectively connected, the receipt is taxed as business profits and the levy is not charged. And the cut-off in sub-section (3) is drafted by reference to when the consideration is received or receivable, not by reference to a financial year, so a payment falling due in March 2025 and paid in April 2025 needs the section read carefully rather than assumed. Nothing about the cut-off closes an earlier year: consideration received or receivable before 1 April 2025 is still chargeable and the section 40(a)(ib) disallowance for not paying it still bites.

Binding on the department, not on the assessee or the courts. An assessee may rely on a circular that is beneficial to them.

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Related

Other authorities on the same sections.